I often hear people saying that nowadays, websites are no longer used, that people prefer social networks. That websites for companies are not used so much anymore, that it is much better to have only social networks. Is this correct? Is this how the market works these days? Are social networks enough to promote companies?

How consumers search online

When you need to search for information on how to make a recipe, or which exercises are best suited to lose weight, belly, etc. Or even if you want to research the history of a famous singer, like C4Pedro or Gerilson, where do you go to do this research? To a social network? Of course. Go to Google

And all the results that appear in text are from articles or website pages. In short, whenever you do an online search, the result appears from a website.

So why are there people who say that it no longer makes sense for companies to invest in websites? If when we do an online survey are the websites that give us the answers?

Websites are the main vehicle that companies use to communicate and that people use to learn information about the company.

To answer the initial question, whether a website or social media is better, the answer is: Both are necessary. They complement each other.

Social networks work very well to draw attention, start the relationship between companies and potential customers. The website explains to visitors how your company can help them, in a succinct way. Both are tools of digital marketing

A website cannot play the role of social networks, just as a social network cannot convey the message in the same way that a website does.

People go through a mental process, from discovering to buying a product or service

It is common for people to be interested in a product or service, but want to know more information, even before contacting your company. With social networks, they cannot get this more detailed information. It takes a website to achieve this.

This is because people don’t all buy the same thing. There is a consumer journey. When we hear about a service or product for the first time, we are usually not ready to buy it, especially if the price is high.

The role of social networks is to give exposure to products and services, to make the company known through posts… but then if you want to know more information, to make a decision on whether to purchase or not. That’s where the website comes in. On the website you create a deeper message about what your business offers and how you can help customers.

So, don’t go along with the idea that you don’t need a website. And create a website for your business.

Big companies go the extra mile to offer their customers the little details that make them have a fantastic experience. They do everything for delight your customers.

I recently traveled to Lisbon on a flight with Air France. At the boarding gate from Luanda to Paris, I received a souvenir, a mug decorated with the colors of France. But what surprised me most was the fact that they offered internet access during the flight. We could send WhatsApp messages for free. To be able to surf the net we would have to pay 8 eur. for 1h.

They don’t have to offer it. The flight was completely full and people weren’t expecting that. Many didn’t even connect because they didn’t understand the offer, despite the flight attendant announcing it over the loudspeaker..

What do we learn from this? We must analyze what else we can offer our customers to make them feel that they have a unique experience when they hire our services.

I messaged several friends to tell them I was on a flight with internet. It made me feel special, proud to be living an experience that most of them don’t have. And many of them pay more than double for a flight to Lisbon, and don’t have as good an experience..

What can we offer our customers that make them want to share with their friends? That makes them feel special, because their friends don’t have that experience and often even pay a higher price? What can we do to really delight our customers?.

Many of us ask how it is possible for a comedian to become president of the country. As some people mentioned, it was like the quiet show became president of Angola. And on top of that go to war against one of the biggest armies in the world and hold up well? For me, there is one factor that is the most decisive and that made all the difference. The form of communication Zelensky managed to galvanize a people to fight for a cause that would seem impossible to madmen: to fight against the Russian army. But I managed to do it.

But what are the characteristics in your communication, what is special about the way you communicate that makes you successful? And how can we use them to apply to our businesses and succeed? I identified 3 main points:

1. Identify a cause or purpose.

Zelensky is the leader of a cause, which is the right of Ukrainians to be independent. Those who believe in this cause are willing to give their lives for the cause. What does your business try to improve in the world, what cause does it defend? Without having a purpose in life and business, no one will follow us. Nobody follows someone who isn’t going anywhere.

2. Know who you’re talking to.

Zelensky makes us feel that he is speaking directly to us and not to a large audience. And it does so in simple, direct language. He uses many examples and metaphors related to each one’s reality. For example, when he spoke to the US Senate, he compared the attack on Ukraine to Pearl Harbour. When he addressed the Portuguese parliament he mentioned the 25th of April. When he spoke to the British Parliament he mentioned Winston Churchill and Shakespeare.

We must have the same principles when we address our customers. We need to communicate to a person. With a message thinking about that person (who will be our target customer / persona). And do it with simple words so that they can easily understand our message..

3. Be authentic.

He doesn’t try to imitate anyone. Zelensky speaks from the heart. For that reason he manages to touch people and his message spreads, becomes viral and contagious.

If you need help improving your company’s communication and attracting more customers contact us

Nelson Mandela lived non-conformist to the racist laws that governed South Africa. He fought to change injustices in society and for that reason he was arrested. He only wanted his people to live in equal rights with white people. When he was convicted, he told the court that he was prepared to die for what he believed in.

One of Mandela’s most powerful characteristics was communication. He was authentic and didn’t try to copy anyone’s style.

He once said, “If you speak to someone in a language they understand, the message will get into their mind. If you speak to the person in their own language, it will reach their heart.”

Mandela’s achievements made Africa a continent with more freedom and equality. What can we learn from the way Mandela communicated, and apply it to our personal and business communication? :

1. Create a strong and purposeful message

Mandela did not just seek to end apartheid. He aimed to achieve a just and free society for all South Africans. His message was determined and courageous.

2. Have a consistent message and express your values and goals

Mandela said during his trial that he was willing to die for what he believed in. In order to become true leaders and communicate efficiently, we need to have a message aligned with what we believe in.

3. Be honest and authentic

Mandela had a unique style and always showed his true personality. He didn’t try to be anything different.

Is the way he communicates in his personal and business life clear and purposeful? Do you do it authentically or try to copy what others do? Do you constantly advertise in your corporate messages or do you take into account your customers’ problems?

When we believe in our values and communicate with authenticity, we are more likely to succeed in life, in business and make a positive contribution to other people’s lives, to our country and continent.

Have you ever had contact with any company, at corporate events, but it was not clear how they could help you?

After visiting your website and reading the marketing material, could you not clearly see how the company you represent could benefit from your services or products?

Let me tell you that it’s very common these days. While most businesses have a digital presence, not all are able to communicate a message clearly and convincingly.

Grabbing consumers’ attention is harder than ever. There are so many distractions all the time! It’s a huge challenge to be able to hold people’s attention, even for a few seconds.

The way we communicate our services and products has changed and your company needs to adopt new strategies to enter the digital age.

In order to communicate a clear and convincing message to potential customers who have access to your marketing communication or website, your company needs to focus on 3 aspects:

1. Define a digital communication strategy

You need to understand what problem you are trying to solve for your customers. Then devise a strategy to capture their attention and communicate your message..

2. Create a simple and clear corporate message

Focus on the benefits your company can provide to those who do business with you. A very eloquent business narrative makes us look smart, but sometimes it doesn’t carry a clear message about how you can help your customers

3. Promote your message on the most appropriate digital channels

Don’t assume that people know how you can help them. You need to thoroughly remind them why your company offers the best solution to the problems they face. One of the most efficient ways to achieve this is through the use of social networks.

Be aware that if your target customers are active on digital channels (such as digital networks) and visit them several times a day, your company has an obligation to foster relationships with them, to interact and develop a relationship of trust.

If you need to improve your communication to attract more customers to your business, we will be happy to discuss the best strategy for your company’s growth. Contacte-nos.