Many of us ask how it is possible for a comedian to become president of the country. As some people mentioned, it was like the quiet show became president of Angola. And on top of that go to war against one of the biggest armies in the world and hold up well? For me, there is one factor that is the most decisive and that made all the difference. The form of communication Zelensky managed to galvanize a people to fight for a cause that would seem impossible to madmen: to fight against the Russian army. But I managed to do it.
But what are the characteristics in your communication, what is special about the way you communicate that makes you successful? And how can we use them to apply to our businesses and succeed? I identified 3 main points:
1. Identify a cause or purpose.
Zelensky is the leader of a cause, which is the right of Ukrainians to be independent. Those who believe in this cause are willing to give their lives for the cause. What does your business try to improve in the world, what cause does it defend? Without having a purpose in life and business, no one will follow us. Nobody follows someone who isn’t going anywhere.
2. Know who you’re talking to.
Zelensky makes us feel that he is speaking directly to us and not to a large audience. And it does so in simple, direct language. He uses many examples and metaphors related to each one’s reality. For example, when he spoke to the US Senate, he compared the attack on Ukraine to Pearl Harbour. When he addressed the Portuguese parliament he mentioned the 25th of April. When he spoke to the British Parliament he mentioned Winston Churchill and Shakespeare.
We must have the same principles when we address our customers. We need to communicate to a person. With a message thinking about that person (who will be our target customer / persona). And do it with simple words so that they can easily understand our message..
3. Be authentic.
He doesn’t try to imitate anyone. Zelensky speaks from the heart. For that reason he manages to touch people and his message spreads, becomes viral and contagious.
If you need help improving your company’s communication and attracting more customers contact us