TV or Social Networks, Who had more power in the elections in Angola?
Have you noticed that there are people who prefer to believe what appears on social media rather than what they see on TV? Social media has challenged the election results in Angola.
When the results were announced, many people contested their veracity, because of the contradictory reports on social media.
Nowadays, young people tend to believe the news they see on social media, regardless of the source. In any case, most people of all ages tend to trust almost anything a friend, relative or colleague shares with them.
I myself, I know a lot of people who don’t watch TV anymore… and they only know what happens in the world through social networks.
It is still questionable whether they already have more power than TV. The truth is that they manage to create movements, influence millions of people, mess with the credibility of our elections and even elect presidents, as happened with Donald Trump when he was elected president of the US.
This trend will not go back, because people will not stop using smartphones.
Where am I going with this conversation? It is surprising how there are still companies that have doubts whether social networks can help your business.. they say that… in my market you can’t get customers through social networks.
But with all that power aren’t they powerful enough to help your company attract new customers?
What I think is that these people or companies are probably not taking full advantage of social networks for their benefit.
Want to know the secret to being successful on social media as a company?
There is no magic formula, but there is one element that is fundamental.
The most important thing when using social media for business is posting content that offers something of value to customers. Giving tips about your area of expertise.
Trying to sell all the time is not ideal for social networks, because people don’t go to networks to see advertising.
So, if your company wants to continue to grow and connect with customers, it needs to be present on social media and do it the right way.