Is your company known for something you offer in particular? If not, if you could pick just one trait that everyone would know you by, what would it be?
If you want to be known for something, you can’t offer everything to everyone. You have to stand out for doing something special
Your business will grow when your potential customer is able to connect their problem to the solution your business offers.
For example… when you decide to order food to be delivered to your home
What company do you automatically think of? Tupuca?
When you want to go to the supermarket, what do you say? Am I going to Kero, Maxi, or the Casa dos frescoes?
And when you think about posting a photo on social media? Do we usually say post on Instagram or Facebook?
So what do these companies have in common?
They are references in their area of expertise. These companies are successful businesses and references in their niche market.
And now I ask you, what about your industry, when people think of the services or products you offer, what is the first company that comes to mind? Yours? From your competition?
What do these companies have or do that make this happen?
Is it something your business can also do, or achieve?
Focus on a niche market and work to become the reference.