With the electoral campaign in Angola and the 2022 elections, we have a very interesting phenomenon. politicians to do election campaign with all his might to convince voters and win their vote.
I don’t get into or talk about politics, but I’ve seen that the way in which politicians address the people is interesting, from the point of view of communication. You can take some examples of how politicians try to persuade the people, to convince their target customers, that your company has the ideal proposition for them.
- Politicians set themselves apart from the competition.
One of any candidate’s greatest strengths is their ability to distinguish themselves distinctly from other competing candidates. Businesses can and should do the same. Communicate clearly why they are different from other options on the market. In this way, customers can clearly understand why they should choose your company and not another.
- Create audiences. In politics, the size of the audience that shows up at rallies is critical to leveraging victory. Your business must create a sizable audience, loyal customers, ambassadors, people who will build word of mouth and recommend your services and products to others.
- Emphasize people’s problems in a way that everyone can easily understand. They talk about the problems that the people continually face. Then they position themselves as the solution to solve them. Your company must contextualize the problems of its potential customers and position itself as having the best option to solve them..
- Expose the weaknesses of the competition. You must emphasize the weaknesses and problems that exist in the market. But complaining that something doesn’t work well isn’t enough. It needs to say how it proposes to solve these problems, with the added value it offers. That’s what politicians do.
- Actively communicate. They share their ideas, priorities, to stay in people’s minds. They don’t hide behind: People already know what our company does; everyone knows us. Your company needs to follow this example and continuously communicate with your audience in a simple and clear way, so that they easily receive your message.