I often hear people saying that nowadays, websites are no longer used, that people prefer social networks. That websites for companies are not used so much anymore, that it is much better to have only social networks. Is this correct? Is this how the market works these days? Are social networks enough to promote companies?
How consumers search online
When you need to search for information on how to make a recipe, or which exercises are best suited to lose weight, belly, etc. Or even if you want to research the history of a famous singer, like C4Pedro or Gerilson, where do you go to do this research? To a social network? Of course. Go to Google
And all the results that appear in text are from articles or website pages. In short, whenever you do an online search, the result appears from a website.
So why are there people who say that it no longer makes sense for companies to invest in websites? If when we do an online survey are the websites that give us the answers?
Websites are the main vehicle that companies use to communicate and that people use to learn information about the company.
To answer the initial question, whether a website or social media is better, the answer is: Both are necessary. They complement each other.
Social networks work very well to draw attention, start the relationship between companies and potential customers. The website explains to visitors how your company can help them, in a succinct way. Both are tools of digital marketing
A website cannot play the role of social networks, just as a social network cannot convey the message in the same way that a website does.
People go through a mental process, from discovering to buying a product or service
It is common for people to be interested in a product or service, but want to know more information, even before contacting your company. With social networks, they cannot get this more detailed information. It takes a website to achieve this.
This is because people don’t all buy the same thing. There is a consumer journey. When we hear about a service or product for the first time, we are usually not ready to buy it, especially if the price is high.
The role of social networks is to give exposure to products and services, to make the company known through posts… but then if you want to know more information, to make a decision on whether to purchase or not. That’s where the website comes in. On the website you create a deeper message about what your business offers and how you can help customers.
So, don’t go along with the idea that you don’t need a website. And create a website for your business.