The FILDA business Fair is a great opportunity to win new customers and get good deals. But to make the most of it, you need to have a plan of action.

There aren’t opportunities to get so many companies in one place, as good as FILDA. Landing a contract can be a game changer for your company.

What should you do to take advantage of a business fair like FILDA 2023?

We have prepared some steps to share with you. If you take these tips into account, you will surely be successful during the event

1. Analyse the companies that are present before contacting them. Get a sense of what they do and offer.

It makes no sense to try to do business with every company. Not everyone is interested in, or need what your company offers. Try to understand which companies may be most in need of your products and services and channel your energies towards them.

2. Be proactive and approach companies that may be interested in what you offer.

Don’t waste time just walking around and watching the stands. Be active and go to the stands of the companies that interest you. The NO is guaranteed, you have nothing to lose.

3. Be bold and fearless. You are an expert in your field and have something of value to offer.

If you have something of value to offer, potential customers are the ones who are missing out if they don’t do business with you. Don’t be intimidated. Fill yourself with confidence and go for it.

4. Prepare a short and direct message about what your company does and how you can help them.

You have to be able to explain what your company does and why they might need you, in 1 or 2 sentences. Be succinct and clear in your message. People have to understand your message perfectly and not be left with doubts about what you do.

5. Talk about the benefits your products or services can provide.

Don’t waste your energies on too many explanations. Talk about the benefits, that’s what can convince potential clients.

6. Keep in touch after FILDA. Follow up on opportunities.

After FILDA is over, don’t keep the business cards and marketing material you received, in the drawer. Keep in touch with possible business opportunities, or your visit will have been in vain.

7. Use social media to connect with the companies you’ve interacted with.

Start following the social networks of the companies you met and interacted with. To be aware of their activities and better understand how you can help them if the business opportunity goes ahead.

Enjoy FILDA and we wish you great business deals.

Having a good website is not enough. It is necessary that the website be easily found when someone searches for topics related to what your company offers. For this to happen, it is necessary to optimize the website so that it can appear in the first places in Google searches.

There are some activities that you should implement to be successful in optimizing your website.

1. Focus on on-page SEO

On-page SEO refers to the type of optimization you can do on your own website.

Best practices for improving on-page SEO include:

• Create and share long content
• Use relevant keywords in the content
• Add meta titles and tags

2. Improve security

Websites with HTTPS generally rank higher in search results. Therefore, it is crucial to have HTTPS on your website and an SSL certificate. In addition to improving your rankings, this will also make people more confident about using your website, and google won’t mark it as unsafe.

3. Make your website mobile-friendly

Most people access the internet through their mobile devices. Given this, Google generally prioritizes mobile-friendly websites. Text size, font, etc. of your website should be optimized to make it easier for people to visit on their phones.

4. Increase loading speed

Internet users don’t want to wait several minutes for a webpage to load. It is therefore vital to ensure that your website loads within seconds. With higher loading speed, Google will rank your site higher and your site’s bounce rate will decrease.

5. Improve User Experience (UX)

Users should not struggle to navigate your site; therefore, you need to improve the user experience (UX). Also, make sure your website looks clean, attractive, and professional.

6. Only upload high quality content

When trying to create content, you shouldn’t overlook its quality. Your content must be:

• Original
• Informative and resourceful for the public
• Well written and formatted with no grammatical errors, punctuation errors, etc.

7. Make sure your content is easily readable

While your goal is to get readers to stay on your site longer to digest the information, that won’t happen very often. Therefore, you need to make your website easy to read.

8. Optimize your meta titles

The title that appears on the search engine results pages (SERP) is known as the meta title. Although Google limits the word count for the Meta title, you can still use it to grab readers’ attention. Also called an SEO title, the Meta title should be easy to understand and informative. Also, it must have your main keyword.

9. Invest in off-page SEO

While off-page SEO can be difficult to get right, it can make a big difference in how your site ranks in Google’s search results. According to the latest updates from Google, off-page SEO can be helpful in driving more traffic to your content and increasing your site’s authority. Over time, Google will rank your website higher in search results. Given this, you need to invest in off-page SEO.

The Secret to Triple Sales in the Digital Age

The world of marketing and sales has changed a lot in recent years. Success in sales is not a matter of luck. You can make a lot of calls, a lot of visits, posts on social media, go to a lot of events, but without an adequate marketing strategy for today, you won’t get very far, especially in this time of sales in the digital age.

The way people perceive the value of a product or service and decide to buy it has changed radically.

We live in the age of whatsapp and tiktok. Entrepreneurs need to learn to communicate not only with these tools, but above all they must internalize the philosophy of simple, direct and quick communication on which these platforms are based..

How is anyone going to convince a person who lives glued to whatsapp or instagram to buy something, with sales techniques from the 80s? The answer is, it won’t.

To be successful in sales, nowadays you need to constantly educate consumers about what is the added value that your business offers to their lives. So that when he is in a buying interaction with your business, he no longer needs to be convinced hard to buy. He has already been educated and knows how your product or service will improve his life.

If you need help creating a plan comunicação digital? Count on us!

At Xamariz we specialize in communication and digital marketing so that companies with the ambition to grow do not need to be ignored by customers.

Send us a message to schedule an appointment.

If you want to attract customers to your business, don’t make this fatal mistake!

There are so many companies in Angola that offer poor quality services and awful customer service.

I recently contacted a large company in Luanda after seeing a lot of advertising for them on TV and billboards.

I went to their website and filled in the contact form to find out about their services but no one responded. After a few days, I called the contact number on the website. They said they would return my call but they didn’t.

How is it possible for a company that spends millions of Kwanzas on advertising, on various campaigns to attract customers, when customers contact them, behave like this?

Companies that do not offer above average services and do not care about their customers, in my opinion, it is a matter of time before they cease to exist. It is necessary to exceed the expectations of your customers, always do something extra than they expect

People are increasingly demanding. And with so many purchasing options and increasing competition, anyone who does not offer a service that is at least reasonable has no chance of surviving in a market as competitive as the Angolan one is becoming.

The most important element in any business is to give the customer 5 star treatment, otherwise you won’t have business for long.

To find out more tips on how to promote your company in the digital world, follow our social networks. Instagram, Linkedin ou TikTok

TV or Social Networks, Who had more power in the elections in Angola?

Have you noticed that there are people who prefer to believe what appears on social media rather than what they see on TV? Social media has challenged the election results in Angola.

When the results were announced, many people contested their veracity, because of the contradictory reports on social media.

Nowadays, young people tend to believe the news they see on social media, regardless of the source. In any case, most people of all ages tend to trust almost anything a friend, relative or colleague shares with them.

I myself, I know a lot of people who don’t watch TV anymore… and they only know what happens in the world through social networks.

It is still questionable whether they already have more power than TV. The truth is that they manage to create movements, influence millions of people, mess with the credibility of our elections and even elect presidents, as happened with Donald Trump when he was elected president of the US.

This trend will not go back, because people will not stop using smartphones.

Where am I going with this conversation? It is surprising how there are still companies that have doubts whether social networks can help your business.. they say that… in my market you can’t get customers through social networks.

But with all that power aren’t they powerful enough to help your company attract new customers?

What I think is that these people or companies are probably not taking full advantage of social networks for their benefit.

Want to know the secret to being successful on social media as a company?

There is no magic formula, but there is one element that is fundamental.

The most important thing when using social media for business is posting content that offers something of value to customers. Giving tips about your area of expertise.

Trying to sell all the time is not ideal for social networks, because people don’t go to networks to see advertising.

So, if your company wants to continue to grow and connect with customers, it needs to be present on social media and do it the right way.

Is your company known for something you offer in particular? If not, if you could pick just one trait that everyone would know you by, what would it be?

If you want to be known for something, you can’t offer everything to everyone. You have to stand out for doing something special

Your business will grow when your potential customer is able to connect their problem to the solution your business offers.

For example… when you decide to order food to be delivered to your home

What company do you automatically think of? Tupuca?

When you want to go to the supermarket, what do you say? Am I going to Kero, Maxi, or the Casa dos frescoes?

And when you think about posting a photo on social media? Do we usually say post on Instagram or Facebook?

So what do these companies have in common?

They are references in their area of expertise. These companies are successful businesses and references in their niche market.

And now I ask you, what about your industry, when people think of the services or products you offer, what is the first company that comes to mind? Yours? From your competition?

What do these companies have or do that make this happen?

Is it something your business can also do, or achieve?

Focus on a niche market and work to become the reference.

With the electoral campaign in Angola and the 2022 elections, we have a very interesting phenomenon. politicians to do election campaign with all his might to convince voters and win their vote.

I don’t get into or talk about politics, but I’ve seen that the way in which politicians address the people is interesting, from the point of view of communication. You can take some examples of how politicians try to persuade the people, to convince their target customers, that your company has the ideal proposition for them.

1. Politicians set themselves apart from the competition.

One of any candidate’s greatest strengths is their ability to distinguish themselves distinctly from other competing candidates. Businesses can and should do the same. Communicate clearly why they are different from other options on the market. In this way, customers can clearly understand why they should choose your company and not another.

2. Create audiences. In politics, the size of the audience that shows up at rallies is critical to leveraging victory. Your business must create a sizable audience, loyal customers, ambassadors, people who will build word of mouth and recommend your services and products to others.

3. Emphasize people’s problems in a way that everyone can easily understand. They talk about the problems that the people continually face. Then they position themselves as the solution to solve them. Your company must contextualize the problems of its potential customers and position itself as having the best option to solve them..

4. Expose the weaknesses of the competition. You must emphasize the weaknesses and problems that exist in the market. But complaining that something doesn’t work well isn’t enough. It needs to say how it proposes to solve these problems, with the added value it offers. That’s what politicians do.

5. Actively communicate. They share their ideas, priorities, to stay in people’s minds. They don’t hide behind: People already know what our company does; everyone knows us. Your company needs to follow this example and continuously communicate with your audience in a simple and clear way, so that they easily receive your message.

I often hear people saying that nowadays, websites are no longer used, that people prefer social networks. That websites for companies are not used so much anymore, that it is much better to have only social networks. Is this correct? Is this how the market works these days? Are social networks enough to promote companies?

How consumers search online

When you need to search for information on how to make a recipe, or which exercises are best suited to lose weight, belly, etc. Or even if you want to research the history of a famous singer, like C4Pedro or Gerilson, where do you go to do this research? To a social network? Of course. Go to Google

And all the results that appear in text are from articles or website pages. In short, whenever you do an online search, the result appears from a website.

So why are there people who say that it no longer makes sense for companies to invest in websites? If when we do an online survey are the websites that give us the answers?

Websites are the main vehicle that companies use to communicate and that people use to learn information about the company.

To answer the initial question, whether a website or social media is better, the answer is: Both are necessary. They complement each other.

Social networks work very well to draw attention, start the relationship between companies and potential customers. The website explains to visitors how your company can help them, in a succinct way. Both are tools of digital marketing

A website cannot play the role of social networks, just as a social network cannot convey the message in the same way that a website does.

People go through a mental process, from discovering to buying a product or service

It is common for people to be interested in a product or service, but want to know more information, even before contacting your company. With social networks, they cannot get this more detailed information. It takes a website to achieve this.

This is because people don’t all buy the same thing. There is a consumer journey. When we hear about a service or product for the first time, we are usually not ready to buy it, especially if the price is high.

The role of social networks is to give exposure to products and services, to make the company known through posts… but then if you want to know more information, to make a decision on whether to purchase or not. That’s where the website comes in. On the website you create a deeper message about what your business offers and how you can help customers.

So, don’t go along with the idea that you don’t need a website. And create a website for your business.

Big companies go the extra mile to offer their customers the little details that make them have a fantastic experience. They do everything for delight your customers.

I recently traveled to Lisbon on a flight with Air France. At the boarding gate from Luanda to Paris, I received a souvenir, a mug decorated with the colors of France. But what surprised me most was the fact that they offered internet access during the flight. We could send WhatsApp messages for free. To be able to surf the net we would have to pay 8 eur. for 1h.

They don’t have to offer it. The flight was completely full and people weren’t expecting that. Many didn’t even connect because they didn’t understand the offer, despite the flight attendant announcing it over the loudspeaker..

What do we learn from this? We must analyze what else we can offer our customers to make them feel that they have a unique experience when they hire our services.

I messaged several friends to tell them I was on a flight with internet. It made me feel special, proud to be living an experience that most of them don’t have. And many of them pay more than double for a flight to Lisbon, and don’t have as good an experience..

What can we offer our customers that make them want to share with their friends? That makes them feel special, because their friends don’t have that experience and often even pay a higher price? What can we do to really delight our customers?.

Many of us ask how it is possible for a comedian to become president of the country. As some people mentioned, it was like the quiet show became president of Angola. And on top of that go to war against one of the biggest armies in the world and hold up well? For me, there is one factor that is the most decisive and that made all the difference. The form of communication Zelensky managed to galvanize a people to fight for a cause that would seem impossible to madmen: to fight against the Russian army. But I managed to do it.

But what are the characteristics in your communication, what is special about the way you communicate that makes you successful? And how can we use them to apply to our businesses and succeed? I identified 3 main points:

1. Identify a cause or purpose.

Zelensky is the leader of a cause, which is the right of Ukrainians to be independent. Those who believe in this cause are willing to give their lives for the cause. What does your business try to improve in the world, what cause does it defend? Without having a purpose in life and business, no one will follow us. Nobody follows someone who isn’t going anywhere.

2. Know who you’re talking to.

Zelensky makes us feel that he is speaking directly to us and not to a large audience. And it does so in simple, direct language. He uses many examples and metaphors related to each one’s reality. For example, when he spoke to the US Senate, he compared the attack on Ukraine to Pearl Harbour. When he addressed the Portuguese parliament he mentioned the 25th of April. When he spoke to the British Parliament he mentioned Winston Churchill and Shakespeare.

We must have the same principles when we address our customers. We need to communicate to a person. With a message thinking about that person (who will be our target customer / persona). And do it with simple words so that they can easily understand our message..

3. Be authentic.

He doesn’t try to imitate anyone. Zelensky speaks from the heart. For that reason he manages to touch people and his message spreads, becomes viral and contagious.

If you need help improving your company’s communication and attracting more customers contact us